What to do and how to do it.
If your job is to purchase t-shirts for your next event, it is challenging. T-shirts are a popular item to sell to your event goers and can bring in a lot of money. The problem is how much money to risk in stock and what size scale to buy. I will show you how to sell event t-shirts with no risk and how to maximize your sales using your existing marketing list and social media.
Let us do the heavy lifting.
Our t-shirt campaign websites are the answer. We build your website for free and your t-shirt will be available for purchase during the length of the campaign. Anyone with a computer, tablet or smartphone can securely buy your t-shirt at their convenience 24/7. When the campaign ends, typically 30 days, we will purchase the blanks, print, pack and ship them to your customers. Your company gets a check! And some other goodies.
Remember, you will be earning money with every t-shirt that is purchased. At the end of the campaign you will have a budget to purchase a bulk order to sell at the actual event or simply take the money you’ve earned.
Let’s pick a t-shirt.
We will help you pick the style and colors. Your buyers will want a comfy shirt they enjoy wearing. A cheap budget t-shirt will leave your customers with buyers regret and can end up collecting dust and not in their t-shirt rotation. We’ll guide you on the best sellers. The two examples below are our favorites and sell very well. The Next Level 3600 unisex t-shirt and the Next Level 1540 V-neck.
This is when our team kicks it into high gear. We build out the website, create all the photo mock-ups and information and put it into test mode for your approval. This is the time where you can add your mission in the “About This Campaign” area under the product description. You can choose to add a link to your website in this statement so prospective customers can get more information about your event. Just give us the copy and we’ll add it to your website. You’re ready to go live!
Share, share, share.
We customize the shareable link to your campaign with a product photo and text so buyers can easily click and go directly to your product. (See below). Facebook and your event page will be your greatest allies in promoting your event t-shirt. Instagram and Twitter are also great places to show off your t-shirt. If you have a supporter list, now is the time to give them a quick message with the link. Below is an example of a custom Facebook post we build into the website.
Simply copy the page link and paste into your Facebook feed. And last but not least, ask your buyers to share the page with the social media icons located on the product page.
All things must pass.
When the campaign is over, we roll up our sleeves! Blanks are ordered, screens are made and your order quickly finds it’s way on our production schedule. Typically within 7 business days all the orders are on their way to your supporters. A check is cut and on it’s way to your doorstep. And by the way, we will also send you a spreadsheet with all of the buyer info to add to your marketing list. If you need a bulk order using the money you earned, place it at the close of the campaign. Use the data we collected to see popular colors and sizes. That was easy!
Need more info? Click on the links below to see more information.
Mike Hoey is the Business Development Manager at All American T-shirt Co. He has 30 years of experience in garment embellishment production. He has worked for Adidas, Delta Apparel, and is a military veteran having served in the 82nd Airborne Division.