Start with Facebook
When your event t-shirt web page goes live, you will want to share it immediately on your Facebook page and all the other social media and website your company uses. Within the post, ask your followers to share the link on their pages as well. This will allow you to get more exposure during the pre-sale. On your product page there is also a share link for customers to use as well.
The more the better
If your event has sponsors, reaching out to them to post the link on their social media will benefit both of you. We can add your sponsors’ logos to the web page as well if requested. This partnership works well for everyone. We will also put a link to your event for people to get more info that will drive traffic to your page.
Time to launch
Ultimately you have to decide when to launch your campaign. You want your customers to have plenty of time to receive their shirt before your event starts. If your want to run a “teaser’ post on Facebook, we will help you with a photo to post that will show your followers your event t-shirt. This can help build excitement inside and outside your organization. It’s a good time for staff to share ideas on how you can reach people with your event info to make it go viral.
How often should I post?
Once again, this is completely up to you. We recommend that you re-post the link at least once a week during a 30 day campaign. Buyers often visit the page when you first launch and will come back and purchase towards the close of the campaign if they see the post again with an “urgent” message about the campaign close.
Event based campaigns
Timing a campaign around an event you are having can be beneficial to the success of your event. Because the campaign is essentially a pre-sale, you can sell your customers their event shirt early so they will be able to wear it to your event. The funds you earn in the pre-sale will give you the money to purchase a bulk order at the end of the campaign to be printed with the shirts you already sold. This is a huge benefit! Once again, no money out of your pocket.
Need more info? Click on the links below to see more information.
Mike Hoey is the Business Development Manager at All American T-shirt Co. He has 30 years of experience in garment embellishment production. He has worked for Adidas, Delta Apparel, and is a military veteran having served in the 82nd Airborne Division.