Start with Facebook
When your t-shirt fundraiser webpage goes live, you will want to share it immediately on your Facebook page and all the other social media your organization uses. Within the post, ask everyone share the link on their pages as well. This will allow you to get more exposure during the campaign. On your product page there is also a share link for customers to use as well.
The more the better
If you are a non-profit or charity, you rely on the community to support your cause. Most organizations have an e-mail list of their active supporters. Email your supporters with the campaign link and invite them to buy your t-shirt and share your link. Asking your corporate sponsors to share your link on their Facebook page is another great way to get more people to visit your campaign.
Time to launch
Ultimately you have to decide when to launch your campaign. If your want to run a “teaser’ post on Facebook, we will help you with a photo to post that will show your followers your t-shirt. This can help build excitement inside and outside your organization. It’s a good time for staff to share ideas on how you can reach people with your fundraiser to make it go viral.
How often should I post?
Once again, this is completely up to you. We recommend that you re-post the link at least once a week during a 30 day campaign. Buyers often visit the page when you first launch and will come back and purchase towards the close of the campaign if they see the post again with an “urgent” message about the campaign close.
Event based campaigns
Timing a campaign around a community event you are having can be beneficial to the success of your fundraising. Because the campaign is essentially a pre-sale, you can sell your supporters their event shirt early so they will be able to wear it to your event. Often times groups will purchase a bulk order at the end of the campaign to be printed with the campaign shirts. This will allow them to sell a few at the event and the best thing of all, you can use the campaign money you earned to fund the bulk order! Once again, no money out of your pocket.
Need more info? Click on the links below to see more information.
Mike Hoey is the Business Development Manager at All American T-shirt Co. He has 30 years of experience in garment embellishment production. He has worked for Adidas, Delta Apparel, and is a military veteran having served in the 82nd Airborne Division.